I recently became aware of
the Titlescorer feature on Lulu’s website. Lulu is a self-publishing website
that allows authors of all genres to create, print and sell their books. I knew about them, but didn’t know that
one of the features they offer for anyone is a non-scientific (but fun) title
scorer. When you put in your title, it tells you the calculated success
rate. Their website states:
The
Lulu Titlescorer has been developed exclusively for Lulu by statisticians who
studied the titles of 50 years' worth of top bestsellers and identified which
title attributes separated the bestsellers from the rest. We commissioned a
research team to analyse the title of every novel to have topped the hardback
fiction section of the New York Times Bestseller List during the half-century
from 1955 to 2004 and then compare them with the titles of a control group of
less successful novels by the same authors. The team, lead by British
statistician Dr. Atai Winkler, then used the data gathered from a total of some
700 titles to create this "Lulu Titlescorer" a program able to predict
the chances that any given title would produce a New York Times No. 1
bestseller. The fruit of this work is presented here, in the form of the Lulu
Titlescorer: a program that you can use to gauge the chances that your own
title will deliver you a New York Times No. 1 bestseller.
Even
so, this is not an exact science.
Far from it. In fact, Dr. Winkler advises that the Lulu Titlescorer should, in
practice, always be combined with use of
your own low-tech judgment.
It is not an exact
science, but let’s admit that the concept is fun.
I put in the working title
of my next book and it scored only 10.2%. I put in a couple more ideas and
they, too, came in at 10.2%. I came up with a title that sort of fit, and that came up at 26.3%. So I have been
brainstorming to come up with a better title. Until early this morning when I went back
to Titlescorer to put in another suggested title and I took note of the three
drop down filters that I hadn’t paid too much attention to before.
This morning I did pay
attention, selecting exactly what the first word was (noun, verb, adjective,
etc) and exactly what the second word was. When I put in my working title, all
of a sudden it rated 26.3%.
Having said that, the
first thing I did before considering a title was run it by Amazon to see if/how
many books had the same title. When I started my second book, I wanted the
title to be Unintended Consequences. I put that in Amazon and whoa – so many
books already had that title, and so I decided not to consider it.
Have fun playing with
Titlescorer, but remember Lulu’s advice – this should be combined with your own
judgment.