|My books for sale at NEW Health in Essex, New York|
One of the downsides of publishing is reaching your target audience. And that becomes even more of a challenge when an author self-publishes. Though, I hear that even mainstream publishers want the author to do more of the marketing.
I developed a list of twenty-five venues in which to market my book. That list grows by the day as I think of more ways to get the word out to the right people. I have learned to be patient. It doesn’t happen in a day, or week, or even a month. It takes time and I am also convinced that at some point the book will have to sell itself. If it is any good, people will read it and recommend it.
And so I was delighted to see that my daughter, an acupuncturist in Upstate New York, has taken on the challenge and is offering my book for sale in her office. Maybe I should have had ten kids!