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| My books for sale at NEW Health in Essex, New York |
One of the downsides of
publishing is reaching your target audience. And that becomes even more of a
challenge when an author self-publishes. Though, I hear that even mainstream
publishers want the author to do more of the marketing.
I developed a list of
twenty-five venues in which to market my book. That list grows by the day as I
think of more ways to get the word out to the right people. I have learned to
be patient. It doesn’t happen in a day, or week, or even a month. It takes time
and I am also convinced that at some point the book will have to sell itself.
If it is any good, people will read it and recommend it.
And so I was delighted to
see that my daughter, an acupuncturist in Upstate New York, has taken on the
challenge and is offering my book for sale in her office. Maybe I should have
had ten kids!
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